As creative entrepreneurs, we live in a world where everything we do is seen, shared, and scrutinized. Clever marketing isn’t enough anymore.
Authenticity is the currency.
If our words don’t match our actions, people notice—and they leave.
We’re not just selling products.
We’re telling stories.
Crafting experiences.
Shaping culture.
And the only way to build something that lasts is by staying rooted in what we truly believe.
Trust isn’t a tactic—it’s a commitment.
It’s earned through consistency.
Through honesty.
By showing up with integrity—every decision, every post, every interaction.
Patagonia: A Brand That Leads by Example
Patagonia doesn’t just talk about environmental responsibility—it builds its entire business around it.
Their bold “Don’t Buy This Jacket” campaign urged consumers to rethink unnecessary purchases. It wasn’t a gimmick. It was a challenge rooted in their core belief: sustainability over sales.
That radical honesty earned more than loyalty—it built a movement.
Patagonia customers don’t just wear jackets.
They support a cause.
They pay a premium because they trust the brand to stand by its values—day in, day out.
When we live our values, people don’t just buy from us—they believe in us.
They tell others.
They stay.
They grow with us.
That’s how movements begin.
Not with noise, but with meaning.
Not with gimmicks, but with purpose.
If you're ready to build a brand that resonates, connects, and creates real impact—this event is for you.
GAME PLAN
1:00 PM – 1:45 PM | Connect + Hangout
Network, dance, and meet other creative entrepreneurs before we get started. DJ Trav will be spinning the vibe.
1:45 PM – 2:45 PM | Storytelling + Panel: Branding is Authenticity
Hosted by Ben Mumme, this live panel conversation features three inspiring local creative entrepreneurs—Mitch Martin, Ash Phillips and David Rabanera—sharing how they’ve built brands rooted in truth, trust, and meaning.
What You Will Learn:
How to lead with authenticity across every part of your business—from marketing to customer experience
Why being transparent about both wins and failures deepens your audience connection
How to turn your values into your brand’s greatest asset and attract loyal advocates
Real-world insights to help you build with purpose and create lasting impact
2:45 PM – 3:15 PM | Open Q&A
Ask the panel anything about their journeys, brands, or how they stay grounded in their “why.”
3:15 PM – 4:00 PM | Connect + Hangout
Wrap up the day with more connections. DJ Trav is back on the deck—connect, reflect, and celebrate community.